Organized by Shanghai Municipal Agriculture Commission, Shanghai Municipal Economic Commission, Shanghai Municipal Foreign Economy and Trade Commission and the Office for Cooperation and Exchange Affairs of the Shanghai Municipal People’s Government

Operated by Shanghai Agricultural Exhibition Center, Shanghai Quality Accreditation Center for Agricultural Produce, Information Center of Shanghai Municipal Agriculture Commission, Shanghai Service Center for Agricultural Science and Technology, the Office of the Leading Group of Shanghai Agricultural Industrialization, Shanghai Agricultural International Exchange Center and Shanghai International Merchandising Center for Agricultural Produce

I. Features

A.      A market operation mode backed by the government;

B.       Strict market access for the participating enterprises;

C.       Quality, safe and healthy products to be promoted;

D.      Direct and convenient channels for merchandising; and

E.       Partnership with enterprises across China to seek common development.

II. Date and Venue

A.      Date

1.        Dates for arranging exhibits: January 18^th – 20^th, 2005 (Tuesday to Thursday)

2.        Dates for exhibition: January 21^st – 24^th, 2005 (Friday to Monday)

3.        Time for dismantle: 2:00pm on January 24^th, 2005

B.   Venue: Shanghai International Agricultural Exhibition Center (2268 Hongqiao Road)

III. Distinctive Events

A.      Holding singing ceremony of cooperation projects of Shanghai International Merchandising Center for Agricultural Produce;

B.       Providing on-site services of free access to online display for the exhibits, offering quality accreditation for agricultural produce and food, and consultative services for agricultural science and technology;

C.       Organizing special sessions for the business negotiations between purchasers and wholesalers;

D.  Assisting participating provinces, municipalities and counties to conduct recommendation and introduction of their agricultural and sideline products so as to publicize and promote their corporate images and product images, with such services as providing arrangement of related showground and organizing audience available by the organizing office in line with the applications received (Standard charge: RMB1,200 yuan/session); and

E.  Conducting related lectures.

IV. Publicity and Promotion

A.      Issuing letters of invitation to all the provinces, municipalities, autonomous regions, related counties and major overseas traders;

B.       Holding press conference to publicize the features, the main focus and the events of the exhibition, and giving a full media coverage of the exhibition in Shanghai;

C.       Releasing exhibition news and the directory of participating enterprises and introducing new, quality, special and premium products on the official website of Shanghai Agriculture and of China Conference and Exhibition;

D.      Covering the important information and events of the exhibition in Jiefang Daily, Wenhui Daily, Xinmin Evening News, Shanghai Morning/Evening Post, Farmer Post and Eastern Urban and Rural Post and through Shanghai Television, Oriental Television, Shanghai People’s Radio and Eastern Radio, and arranging special interviews with participating enterprises; and

E.       Organizing supermarkets, wholesale markets, hotels and restaurants in Shanghai to come for negotiation, purchasing and order.

V. Contact

Exhibition organizing office

Address: Shanghai Agricultural Exhibition Center, 2268 Hongqiao Road, Shanghai

Contact Persons: Mr. Qin, Ms. Zhao and Ms. Ding

Telephone: 021-62376370, 021-62376015

Fax: 021-62376126