Last Saturday, “Vegetable Steward” (962360.com), China’s biggest quality agricultural product ordering platform, was officially launched online in Shanghai. Prior to the official launch, Shanghai Agricultural E-Commerce Co., Ltd. under the Shanghai Municipal Agriculture Commission, the sponsor of “Vegetable Steward”, had had the trial operation for several months, with the conclusion that “the difficulty and achievements are both excessively out of expectation, and we have seen light of prospect.”

People with the experience of online shopping must be familiar with the shopping process at “Vegetable Steward”. After registering the account number, one can put the merchandise he wants to buy into a “shopping cart”; the account can be settled with an Alipay or through the online banking, which has numbered over 10 now; he can also practice cash on delivery. It is learned that after the order is made, the merchandise, such as meat, eggs, and vegetables, can be delivered to one’s door overnight.

Currently, there are 66 kinds of vegetables, over 50 kinds of beef, mutton, and pork, and over 20 kinds of seafood that are available through “Vegetable Steward”.

One of the attractions of e-commerce is that the products available are of low price. However, this “rule” does not apply to merchandise offered by “Vegetable Steward”, which mainly focuses on “product quality”. The vegetables sold here are all quality pollution-free organic vegetables, the meat products are mainly sold in gift package, and the edible oils are all olive oils. According to Yu Tian, Director of Operation of “Vegetable Steward”, currently, their service is mainly geared to high-income families.